10 Ways To Sell More Breastmilk Jewellery by being honest, ethical, environmentally friendly and giving your clients great quality pieces.
1. Use Stock Images To Advertise
The age old chicken and the egg question. You get more orders if you can show customers what your jewellery looks like before they buy. But getting the images can only usually be done once you’ve sold one. We can make ourselves a dozen pieces but if you’re anything like me, you will have enough pieces to last you a lifetime already. There’s only so many breastmilk beads this business owner needs!
What some artists do is take a screen shot of the setting from the manufacturer and share that on their page. It does give people an idea of the style of the jewellery, however, it’s not the most professional. Clients can’t imagine what their breastmilk will look like in the setting though, it’s best to show a mockup (photo of how it may look). So you might not be the best at Photoshop but that’s no problem. If you buy our stock images here (some are usually free!) then clients can get an idea of how the piece will look and you can get an order based on it.
2. SEO “Breastmilk Jewellery”
SEO is a time-consuming hobby but it’s not that difficult. There are tons of courses out there that teach you how to climb Google rankings with SEO and my tip is to install something called Yoast (this bit isn’t sponsored, I just think they’re great). Making lots and lots of small, laborious changes to the way your listings appear online can really help. It takes ages but it’s free and well worth it. Beware of paying someone to do it for you unless you know for certain they really know your product well.
P.S. It’s “breastmilk” not “breast milk”, “breastfeeding” not “breast feeding” its use over the years has evolved so that the common use is a single word. You tend to see it split into two by people who don’t have much to do with breastfeeding, such as right wing newspapers, but most of the time you’ll see it as one word. Jewellery or jewelry depends on the country you’re in, so you’ll see us switch between the two depending on the audience. Jewellery for the UK and Australia, jewelry in the USA and Canada. Sadly, the spelling “jewely” and “jewerly” both appear a lot on TikTok hashtags over the UK and USA spellings, but I hope you you can ignore those!
3. Work With Micro Influencers
I’m not recommending you to start giving out hundreds of pounds’ worth of free breastmilk jewellery, but if an influencer approaches you’d don’t immediately turn them down. Having done a couple of successful influencer campaigns, I’ve been really happy both times – one influencer shot it so far out of the park we’ve stayed friends ever since and I’ll be making her engagement rings for her. You can even approach them yourself if you find someone who aligns really well with your brand, but beware of fees if they are larger influencers.
My top tip is to include an influencer agreement if you’re paying them or the value is very high, make sure they’re clear on timescales and what they can and can’t post. Talk it through, write it down and be prepared for ones that don’t pan out. I think it’s worth trying though, it’s one of the most interesting ways to sell more Breastmilk Jewellery!
4. Find Social Media Platforms
My accountant said to me, regarding social media:
If you could only do one platform what would it be? Make sure you focus your efforts there!
Most of us start our journey on Facebook but add in Instagram, Twitter ad TikTok. Personally I’ve never had a single sale from Twitter despite posting there a lot, but I think breastmilk jewellery is very visual so you need to be showing people your products regularly. Hire a social media manager if you can afford it to post photos for you at scheduled times, look up the best way to use each platform and learn when to post. If you’re nervous about doing videos, just do it anyway because there will always be someone that finds it interesting.
5. Run An Advert
I’ve had the best results for ads on my Facebook page, but there are tons of places to advertise such as Instagram, your local baby selling group, even newspapers. I prefer Facebook because you can see actual numbers of people who’ve responded and if you have a pixel on your website then you can even track sales/conversions. I’m not convinced printed advertising is worth much anymore but it’s up to you to try things out and test the waters.
6. Stick Advertising on your Car
One of my favourite ways to sell breastmilk jewellery is to get a sticker for my car with my business details!
Other Ways To Sell More Breastmilk Jewellery
If you have your own favourite Ways To Sell More Breastmilk Jewellery please drop me a comment down below and I will add it to the list!
Here are our breastmilk jewellery courses, which will help you learn to make keepsakes with your clients’ breastmilk.
Breastmilk Preservation Powder Instructions
Breastmilk Preservation Powder FAQ’s
Making A Breastmilk Heart Necklace
Umbilical Cord and Breastmilk Ring Tutorial
6 Ways To Sell More Breastmilk Jewellery
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